kpmrd blog

An interesting view on how sponsored content on Instagram works, or, how, often this is 'Content' not 'Sponsored Content'. The article observes how this could in fact be destroying Sponsored Content and causing brand damage. https://www.theatlantic.com/technology/archive/2018/12/influencers-are-faking-brand-deals/578401/

I stumbled across an interesting article on eCommerce checkout design by Christian Holst on the Smashing Magazine website (via intershop's twitter feed). He explains that at least 59.8% of potential customers abandon their shopping carts, and then illustrates his 11 fundamental guidelines for avoiding this gained from research with user groups in 2010.